15min

Logo introduction

Our logo includes two elements, the L symbol, and LatitudePay wordmark. It exists in four formats:

  1. Horizontal (preferred)
  2. Stacked
  3. LPay
  4. And just the L symbol.

The horizontal version is the preferred logo. However, in situations where width is an issue, the other versions of the logo may be more appropriate. The stacked version should be your second consideration, with the LPay logo and L symbol used when there are no other alternatives.

Our logo always appears in Latitude blue (preferred), white or black. The blue version is your first choice every time. The white version should be used on coloured backgrounds that would clash with or absorb the blue. The black version should only be used in situations where colour is not available, for example, monochrome printing.

The logo should never be changed or recreated in any way.

Use the larger horizontal logo wherever you can.

Blue is the preferred version and should be your first choice. White may be used when the blue will be absorbed or clash with the background. Black should only be used in monochrome printing.

Please ensure you always use one of our original logo files (instead of downloading from Google Images!) so the LatitudePay logo looks crisp and clear on your site.

LATITUDEPAY blue
LATITUDEPAY blue
LATITUDEPAY white
LATITUDEPAY white

Stacked and LPay Logos

Stacked blue
Stacked blue
Stacked white
Stacked white
LPAY blue
LPAY blue
LPAY white
LPAY white



Updated 13 May 2022
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